Students see TEDTalks much like they view a teacher – sharing information to teach. But TEDTalks are the public speaking events of today that can reach massively more ears and eyes. Anderson and Oberweger smartly build this guide to public speaking by analyzing what goes into a great TEDTalk — starting with the premise that there is no one way to give a great talk. The best talks are “fresh” and innovative rather than stale. Instead one must “breathe, play, and practice, practice, practice”.

First there’s the foundation – what is the throughline, the connecting theme that ties the ideas together? This touchstone needs to be what holds the speech together, even if a diverse number of ideas are presented. One also needs to consider the audience – who is that one person that needs to acknowledged, accepted, invited via the speech — and consider the topic — is it a topic that you can handle well and your audience can digest.

Second there are tools – think of structures here – what is the journey, the story, or the truth to be told. Compare this to the foundation. More than likely they are naturally interconnected. If not, why not. And will that still work? It might.

Third, it’s time to prepare — whether scripted or unscripted, one needs to practice. Period. Lots of reasons why are discussed – from technology glitches to physical itches. Practice, practice, practice.

This is a nice, relevant addition to any school or public library.