This is a wonderfully illustrated book by the talented Giselle Potter (How to Build a Hug: Temple Grandin and Her Amazing Squeeze Machine, by Amy Guglielmo and Jacqueline Tourville). The main character of the true story is Frieda Caplan, Russian Jewish immigrant who came with her family to Los Angeles California in the 1920s. In the 1950s, as a young mother, she took a job as a bookkeeper at the Seventh Street Produce Market in LA. Soon, she moved into sales, which women were normally excluded. She then went on to own her own produce company in 1962 and specialized in exotic and rare foods.

What made Frieda special was her ability to convince others to try new and different looking produce, such as: red bananas, purple potatoes, kiwi fruit, dragonfruit, mangosteen, ect. She was able to use her enthusiasm to help others bridge into the world of unknown foods and adventure into new tastes. This is a delightful, easy to read, beautiful picture book worth adding to any library, public or private. Go Frieda!